More professional and trade groups are looking for ways to enhance the value of their association memberships, especially as the ongoing economic recession leaves more companies and individuals grasping for ways to shave bottom lines even more. Many association executives say they are anxiously ramping up communication and outreach efforts so members can see—and constantly read—the return on their membership. “We’re publicizing more of our public policy victories and making sure our members get constant communication on our government relations and foundation activities,” said Chrissy Kopple, vice president, media relations for the National Association of Chain Drug… Read More